At Portland Airport recently I decided I needed a coffee, so I hit up the nearest coffee shop because hey, there is no point shopping around, in general US coffee is as bad as their beer.
Anyway, after I had bought my crappuccino, I noticed the sign for the Coffee People shop I was at.
I was rather taken aback by the sub-head “Good Coffee – No Back Talk”.
Since when has “back talk” been a problem at a coffee shop?
Are baristas talking behind my back? They don’t even know me.
I didn’t bother to ask the cashier, mainly because like the rest of the employees he was dressed in a tie-die shirt for some unknown reason.
So I checked out the website, and was left even more confused about the branding.
From a branding point of view these guys are a hot mess.
Yes they are bold, but they seem to be more like a rebel without a cause.
Fortunately, I discovered that in 2006 Starbucks bought out the Coffee People chain, and thank God converted all the locations to Starbucks.
Except of course for the Portland airport locations, where the Coffee People brand is still alive and serving up cups of branding confusion, when all we want is a cup of coffee.
I never thought I would say this, but thank you Starbucks for restoring some sort of branding sanity.