A marketing/design review of Exito: the best supermarket chain in South America

For the last 6 weeks I have been travelling and working through Colombia with my good friend and graphic designer, Charlie Rose.

And although we never really tend to take notice in supermarkets, as soon as we stumbled across it. we were both taken aback by the Exito supermarket chain.





More than just a supermarket, here you can buy your plasma screen TV and your popcorn at the same time, and it all seems to work.

Over on  Charlie’s Two Thorns Design Blog he has published my slants and his rants on everything Exito, from Logo & Image, Online Presence, Advertising, and Physical Representation.

So go check it out here and let me know what you think

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Categories: branding, International Marketing, Marketing Strategy, Social Media


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