VB‘s new ad by Droga 5 uses a tried-and-true formula to sell beer in Australia…taking the piss out of the Metrosexual male.
As you would expect from Droga 5, the ad is extremely well executed.
The campaign idea itself reminds me of the “Protect your Hahn Super Dry” commercials, an example of which is below.
But what makes the VB ad different is that it provides a solution for the Metrosexual male…drink VB and become a “real man” again.
And that fact makes it a great follow-up to the award-winning VB Regulars campaign, it continues the theme that VB is for everyone…even “Manscapers”.