Advertisements

Che Guevara has become just another marketing cliche

Travelling through South America I have been exposed to more Che Guevara products than I care to remember.

So much in fact that according to the book Che’s Afterlife: The Legacy of an Image by Michael Casey only the famous photograph of Marilyn Monroe, her skirt rising as she stands over a subway grate, has been more reproduced around the globe.

But the fact that the image of socialist revolutionary Che Guevara has been used as a capitalist tool to sell everything from t-shirts, to beers, to condoms, must have Che rolling over in his grave.

Che Guevara Products

Che Guevara Products

That is why when I saw this t-shirt in Bogotá, Colombia featuring CliChe wearing Dior sunglasses and listening to an iPod, I had to buy it.

Cliche by Bruto

Cliche by Bruto

Like this article?

Please make a donation to help keep this site ad-free.

Like this article?

Please make a donation to help keep this site ad-free.

Advertisements

Tags: , , ,

Categories: branding, Consumer Trends, International Marketing, Product Marketing

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

Follow

Follow Innovate or Die to be notified of innovator news and interviews

2 Comments on “Che Guevara has become just another marketing cliche”

  1. September 30, 2010 at 11:38 pm #

    Loving the ‘Cliche’ piece – so true!

    I found a very similar piece of graffiti/paste up here in East London, the Che image made up of various corporate logos – the thread/picture is on my blog, do have a look.

  2. October 1, 2010 at 10:07 am #

    Love the corporate Che photo, great blog too mate.

%d bloggers like this: