See how a new watch would look on without leaving the couch

In the past I have blogged about how you can try out tattoos digitally, and how fashion brands are using Augmented Reality to let you try out clothing.

Now Neuvo’s ‘Try It Before You Buy It’ iPhone application lets you try on and select watches in the Neuvo watch collection without physically touching them.

Neuvo Watches Try It Before You Buy It iPhone Application

Although the application is extremely simple, letting customers try before they buy is a key ingredient in fast diffusion on innovation, so it will be interesting to see if Neuvo gains a foothold in the competitive fashion industry with this unique approach.

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