Advertisements

Doritos sales in Tasmania will go through the roof with new ad

The winner of the Doritos Make an ad, Make a fortune campaign has now been announced, with Alex George producing a cracker called ‘Dennis’ and cleaning up $30,000 for his efforts.

The judging panel nailed it with the Australian patriotism comment, even though it is tongue-in-cheek, this ad does make you feel like Doritos are very Australian.

To be entirely honest when I first saw this campaign announced I cringed thinking “not another User Generated Content campaign”.

But I have to admit that I was wrong, this campaign produced a great result.

It’s not as big budget as the US version where the winning ad appears during the Super Bowl, but nonetheless, well done Doritos!

Like this article?

Please make a donation to help keep this site ad-free.

Advertisements

Tags: , , ,

Categories: Advertising, Marketing Strategy

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

Follow

Follow Innovate or Die to be notified of innovator news and interviews

%d bloggers like this: