You have probably heard by now that Tourism Australia has managed to lure Oprah Winfrey to Australian shores as part of it’s “There’s nothing like Australia” campaign.
Although they have paid for the privilege, this is a huge scoop for Tourism Australia. Oprah is easily one of the most powerful marketing tools on the planet.
There has been some social media complaints about the money being spent on this, but in my opinion, spending $3.5M to bring Oprah to Australia will be a lot more effective use of Australian taxpayers money than the $180M “Where the bloody hell are you” f&*k up.
Personally, while I loved the Best Job in the World campaign, I have to say that I think Oprah will put more paying bums on airline seats. She has the track record behind her.
And despite the fact it will be more effective, it probably wont win as many awards. But that shouldn’t really matter to Tourism Australia because at the of the day it is dollars you take to the bank, not awards.
But what do you think? Have your say in the poll below.
- Tourism Australia’s Oprah House marketing coup (mumbrella.com.au)
- Oprah not enough to save tourism (news.theage.com.au)
Like this article?
Please make a donation to help keep this site ad-free.