In my opinion RedBalloon nailed it, and Qantas missed the mark, but lets look at each in turn.
RedBalloon – Who is Joel?
Upfront Redballoon introduces who Joel is, clearly stating that he works in the marketing team, and reveals that he doesn’t take himself too seriously (very Australian).
Based on the picture of Joel alone, you can believe that he would be the type that would like everything in his Top Ten.
So overall, I think RedBalloon have done a great job of establishing a credible “real Australian” to communicate with their email customer base.
Qantas – Dave’s video guide to earning points
We’ve asked Dave to explain everything as simply as possible? Qantas, who is Dave? Sure he has a very Australian name but I don’t why he is a credible source of information.
But before we judge, lets check out the video.
Ummmm….Dave is clearly an actor, heavily scripted, wearing make up. Not very representative of the typical Australian ‘Dave’.
So sorry Qantas, I would have to say that Dave is a dud marketing ploy.
For mine, Redballoon wins this game.
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