I have been working on Maloney on Marketing for over a year now, and I still find that every day I am learning something new about digital marketing.
Over the last few months I have been focusing on developing frequent new content (because content is king), and more widely promoting new posts and the site in general, and it seems to be working in terms of driving traffic.
So I thought I would let you in on 5 things that have been working for me in terms of driving traffic.
1. Submit your posts to Stumble Upon
Stumble Upon is now my biggest driver of traffic. Each time I do a post I now submit it to Stumble Upon.
It is a little bit hit and miss, in that some posts get a lot of traffic, and others don’t, but that all depends on whether or not people like your content! And because you can categorise your posts they will only be shown to the most interested stumblers.
Personally, when I have free time I like Stumbling the web myself. It is a great way to discover new content that you otherwise wouldn’t have, well, stumbled across.
2. Submit your posts as news on Linked In
Whenever I do a new post I put a link on my profile, and also submit it as news to each marketing group I am a member of.
Some of these groups have thousands of members which provides a lot of reach, and as the members are in related fields they often comment directly on my news items, making a great forum for discussion.
Ideally these discussions would happen on the blog, but anywhere a conversation is happening around your content is a good thing!
3. Get some Street Cards
While I have been travelling through South America, a lot of people I meet have asked me about what I do.
After a quick chat I generally direct them to my blog site, but recently I got sick of writing the address down on napkins, so I got some street cards made up.
Street cards are a lot like business cards only much cooler.
For one side of my street cards I used a piece of art by one of my favourite artists, Hugh Macleod.
“If you talked to people the way advertising talks to people they would punch you in the face” always gets a laugh from people when I hand it to them, and it sends a clear message as to where Maloney on Marketing is coming from.
4. Start a Facebook Page
Up until recently I was putting links to my new posts as part of my personal status on Facebook. To broaden the reach of these notifications, this week I set up a Facebook Page for Maloney on Marketing.
To ensure that this page adds value to Maloney on Marketing, I will also be posting up links daily to great marketing and advertising from around the world, things that I find interesting but that don’t necessarily require a Maloney on Marketing post.
5. Comment on related blog posts
You should really be doing some Google research before you do a new blog post to see if anything has already been written on the topic, to ensure that you are not just regurgitating the same old.
But once you have created something unique and linked backed to any blogs that have already written on the topic, feel free to write comments on these related posts to drive traffic to yours. It is all about continuing the discussion.
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