Going through my backlog of emails this week, I came across one of the best email headlines I have ever read:
Win Beer for a Year
For an Australian bloke that offer is like waving a red flag at a bull. So I charged to open it.
All you have to do to win the Keys to the Brewery is submit yourself to the Order, recruit 5 buddies for your local chapter, then cross your fingers.
But the interesting part of the email is that “free beer for a year” is not even the major part of the prize.
According to the email if you win the Keys to the Brewery, Coopers will fly you and 5 mates to Adelaide for a private brewery tour and tasting with a Cooper family member, a couple of hundred dollars worth of official Coopers merchandise and lunch at the Coopers Alehouse.
Awesome right? So why isn’t that the headline?
Because “Win Beer for a Year” has broader appeal, and will encourage any red-blooded Australian male to open the email, the first challenge in any direct marketing effort.
Like this article?
Please make a donation to help keep this site ad-free.