As I have been in South America for a while now, I haven’t really been keeping up-to-the-minute with current events in my home land, Australia.
So I was rather shocked when a fellow Aussie chatting to me at the bar said that K-Rudd was out and his second in command, Julia Gillard, was in power.
Now while I try to stay as far away from politics as much as I can (there are more interesting things in life), as a marketer I knew this would be the perfect time for nimble, opportunistic advertisers to deliver some media relevant messages.
And I wasn’t wrong.
Here is a selection of press ads that appeared alongside the cover-to-cover media coverage.
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