From time-to-time we all receive viral emails featuring examples of great creative advertising.
Yesterday, I received a viral email of an incredible print campaign by AT&T, featuring beautifully painted hands to communicate that AT&T mobile phones work in over 200 countries.
However my first reaction other than “WOW”, was “I think I have seen his idea somewhere before”.
After a bit of digging my suspicions were confirmed.
Check out these ads from WWF and Schroders. The similarities are uncanny.
So it is pretty clear that someone has ripped off someone else’s idea (I’m not sure which of these ads appeared first).
But at the end of the day, is this lack of creativity really a problem?
If they appear in different markets, and the idea fits the brief, why not?
What do you think?