I believe the Webby Awards represent the pinnacle of Internet achievement.
This year, the winner of the Webby Award for Film & Video Artist of the Year was YouTube phenomenon band OK Go.
Ok Go from the video for This Too Shall Pass
Ok Go’s understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.
Here are two of the videos that made them famous. Enjoy!
Like this article?
Please make a donation to help keep this site ad-free.
Categories: Digital Marketing, Viral Marketing
Follow Innovate or Die to be notified of innovator news and interviews
Follow Innovate or Die to be notified of innovator news and interviews
Want to do what you love? Then DontTellSummer
7 Iconic Australian Photos Brought To Life With Colour
Do you wake up everyday wanting to going to work? L&A Social sure do.
Looking to Make a Statement? Introducing Style by Fiction
Discover the first pop-up dessert bar in Sydney
Innovate or Die – 2011 Annual Report
Innovate or Die 2011 Award Winners
Meet the Bohemians set to shake up agency land
Think women don’t appreciate beer? You haven’t met Two Birds Brewing
The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
Why iPhone adoption will be faster in Australia than the US
Top 10 ways to use Augmented Reality in your marketing strategy
Commonwealth Bank enters the world of Augmented Reality
Hostel Kokopelli Peru
Young Lovers
Using “real” Australians in your advertising. RedBalloon vs. Qantas Frequent Flyer
Digitalpress
So what if your creatives aren’t so creative?
Downstream Marketing
Big Mike Lewis: 1. Coffee People is no longer the same since Starbucks bought them. 2. Without Jim & Patty, no back talk…
Paul Arran: Thanks for your reply and concern, Chris, you're right, of course, both brand and customer alike suffer in situations like…
Chris Maloney: Sorry to hear about your issues Paul, I hope that TNT respond in an appropriate manner. It is a pity…
Paul Arran: Hi Chris, thanks for the isolation dispelling article. I've always found TNT to be swift, courteous and professional. Imagine my…
Chris Maloney: In short, the post was tongue-in-cheek, sorry if you read it another way. Having said that I've had plenty of…
Scott Adams: I can't tell whether this was written seriously or not. The idea that a restaurant would put Miller High Life…
Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
Peter: "These influencers can be media personalities, experts, celebrities or experts" - wow, what a range! :\
Follow Innovate or Die to be notified of innovator news and interviews
INNOVATE OR DIE 
You must be logged in to post a comment.