I believe the Webby Awards represent the pinnacle of Internet achievement.
This year, the winner of the Webby Award for Film & Video Artist of the Year was YouTube phenomenon band OK Go.
Ok Go from the video for This Too Shall Pass
Ok Go’s understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.
Here are two of the videos that made them famous. Enjoy!
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Categories: Digital Marketing, Viral Marketing
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