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Who cares about the music? How viral is the video clip?

I believe the Webby Awards represent the pinnacle of Internet achievement.

This year, the winner of the Webby Award for Film & Video Artist of the Year was YouTube phenomenon band OK Go.

Ok Go This Too Shall Pass

Ok Go from the video for This Too Shall Pass

Ok Go’s understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

Here are two of the videos that made them famous. Enjoy!

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Categories: Digital Marketing, Viral Marketing

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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