Why Old Spice’s new advertising campaign is targeted at women

Old Spice Body Wash is targeted at men.

This first Old Spice commercial featuring a muscled up freak clearly demonstrates that.

Old Spice Odor Blocker Body Wash

Old Spice Odor Blocker Body Wash

However, the reality with most Fast Moving Consumer Goods such as Old Spice Body Wash is that they are still actually bought by women, for the men in their lives.

Old Spice knows this, and that is why their recent commercial aired during the 2010 Super Bowl was targeted at women, not men.

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Categories: Advertising, Marketing Strategy, Viral Marketing


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