For most brands shifting all your advertising spend into social media is the stupidest thing you could do right now, but it is what many so called “social media experts” will have you believe.
Yes social media is becoming increasingly important, and yes it should be part of your media mix, but by no means is it is the be all and end all of marketing channels.
I think this viral video by Swedish newspaper Dagens Industri sums the issue up nicely…but be sure to watch it to the end!
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