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Introducing Augmented Reality Magazines

Last year I highlighted Video in Print, a technology starting to appear in magazines.

Now Esquire have taken it up a notch, with their December 2009 issue featuring Augmented Reality on the front cover and throughout the magazine.

Esquire Augmented Reality Issue Featuring Robert Downey Jr

Esquire Augmented Reality Issue Featuring Robert Downey Jr

Check out the demo from David Granger, Editor in Chief of Esquire Magazine.

Although it is a bit gimmicky at the moment, this gives a good indication of how the interplay between magazines and web content could work in the future.

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Categories: Advertising, Digital Marketing, International Marketing, Marketing Strategy, Multi Channel Marketing

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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3 Comments on “Introducing Augmented Reality Magazines”

  1. KT Corbin
    May 17, 2010 at 10:40 am #

    Where could I find more information on how “Augmented Reality” has been used in business?

  2. May 18, 2010 at 10:38 pm #

    Being done loads at the moment, some really good tweaks when using physical product movement, but video is ‘Awful’

    Watch and learn Granger

    Check out Vanity Fair’s hot video – http://www.wallblog.co.uk/2010/05/13/take-a-look-vanity-fair-and-ft-ipad-videos/

  3. May 22, 2010 at 10:29 am #

    I need a reasonable easy inexpensive application to wash up against DNC list for the telemarketing marketing campaign I will be getting ready to perform. Really does someone know of one?

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