Last year I highlighted Video in Print, a technology starting to appear in magazines.
Now Esquire have taken it up a notch, with their December 2009 issue featuring Augmented Reality on the front cover and throughout the magazine.
Esquire Augmented Reality Issue Featuring Robert Downey Jr
Check out the demo from David Granger, Editor in Chief of Esquire Magazine.
Although it is a bit gimmicky at the moment, this gives a good indication of how the interplay between magazines and web content could work in the future.
Like this article?
Please make a donation to help keep this site ad-free.
Advertisements
Where could I find more information on how “Augmented Reality” has been used in business?
Being done loads at the moment, some really good tweaks when using physical product movement, but video is ‘Awful’
Watch and learn Granger
Check out Vanity Fair’s hot video – http://www.wallblog.co.uk/2010/05/13/take-a-look-vanity-fair-and-ft-ipad-videos/
I need a reasonable easy inexpensive application to wash up against DNC list for the telemarketing marketing campaign I will be getting ready to perform. Really does someone know of one?