Social media fun at your brand’s expense…to respond or not?

A long time Maloney on Marketing subscriber recently brought this quirky marketing challenge to my attention, and I thought it was worth putting out to the experts in our community.

NeilMed Pharmaceuticals market a product called Sinus Rinse, that is a medically proven irrigation system for treating nasal congestion, allergies, hayfever, post nasal surgery etc.

NeilMed Sinus Rinse

As all good marketers should, NeilMed Pharmaceuticals has an official Facebook Page.

NeilMed Pharmaceuticals Sinus Rinse Official Facebook Page

However, a quick search also reveals an unofficial Facebook group.

NeilMed Sinus Rinse Unofficial Facebook Page

The first link on the unofficial Facebook group takes you to the following YouTube parody video called “Sinus Rinse Addiction” that has had close to 19,000 views at time of publishing.

Personally I think the video is hilarious, but it raises a very tough question for the marketers at NeilMed Pharmaceuticals. Whether to respond or not?

Clearly there is no such thing as “Sinus Rinse Addiction”, but potential customers could definitely be confused by this video that appears on the first page of a Google search for “Sinus Rinse”.

So the question is should NeilMed Pharmaceuticals do anything about this, or just let it fly?

Let us know what you think in the poll and by commenting below.

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