A: About 300km/hr.
In Bolivia I recently came across a store selling washing machines next to motorbikes.
Now I really didn’t want to have to bring it up again, but according to The 22 Immutable Laws of Branding by Al and Laura Ries, the power of a brand is inversely proportional to its scope.
Or in other words, you shouldn’t try to be an expert in washing machines and motorbikes.
So pick one, or the other, but not both.
Or your customer will go to someone who does look like an expert.
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