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Q: What is the difference between a washing machine and a motorbike?

A: About 300km/hr.

In Bolivia I recently came across a store selling washing machines next to motorbikes.

Washing Machines for sale next to Motorbikes?

Washing Machines for sale next to Motorbikes?

Now I really didn’t want to have to bring it up again, but according to The 22 Immutable Laws of Branding by Al and Laura Ries, the power of a brand is inversely proportional to its scope.

Or in other words, you shouldn’t try to be an expert in washing machines and motorbikes.

So pick one, or the other, but not both.

Or your customer will go to someone who does look like an expert.

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Categories: branding, International Marketing, Marketing Strategy

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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2 Comments on “Q: What is the difference between a washing machine and a motorbike?”

  1. James
    April 29, 2010 at 12:10 pm #

    Then Harvey Norman is not successful?

  2. April 29, 2010 at 3:49 pm #

    Harvey Norman is very successful, because they don’t sell Motorbikes.

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