Even more than buying a house or a car, getting a tattoo is probably the highest involvement purchase you can make.
Because you are stuck with it for life.
But up until now the only way you could try out a tattoo before you had it done for real was using Henna, which I think looks ordinary at the best of times.
Now TatMash has come out with the ability to try out your tattoos online, with just a photo.
You just select the tattoo you like, or upload a design of your own, upload a photo of yourself, and TatMash lets you move the design around to your liking on your own skin.
Then when you are happy with it, TatMash helps you get the opinion of your friends by enabling you to post your new tattoo to a variety of social media sites.
From a marketing perspective
Firstly, TatMash enables customers to try before they buy, which is essential in any high involvement purchase. This will definitely appeal to Trysumers.
Secondly, it brings in the social element of buying with the ability to ask friends what they think of the tattoo you are thinking of getting.
For more on the link between tattoos and marketing see…
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