Today in Buenos Aires I noticed a chain of convenience stores branded “Open 25 Hours”.
Now I am not a mathematician, but I’m pretty sure there are not 25 hours in a day.
While I can see what they are trying to do in pushing the convenience message, all it takes is a competitor to come out with “Open 26 Hours” and it will start an impossible hours war with no end.
It reminds me of the classic “7 minute abs” scene from Something About Mary.
Good marketers nowadays know that you should always under-promise and over-deliver, not vice-versa.
Or social media will come and get you.
The age of sensationalised advertising is dead and gone.
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