Advertisements

Getting their attention is half the battle…

When your print ad appears in a fashion magazine you are up against about 50 other advertisements at least, all vying for the readers attention.

So to breakthrough all that clutter, you have to do something different, which is what Pony has done in this Argentinian magazine.

They placed the ad…upside down.

Attention grabbing? Hell yes!

Great ad? Not really, it is just a logo and a phone number, however the upside down placement potentially says enough about the brand for people to enquire further.

Like this article?

Please make a donation to help keep this site ad-free.

Advertisements

Tags: , , , ,

Categories: Advertising, International Marketing, Marketing Strategy, Press Industry

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

Follow

Follow Innovate or Die to be notified of innovator news and interviews

%d bloggers like this: