When your print ad appears in a fashion magazine you are up against about 50 other advertisements at least, all vying for the readers attention.
So to breakthrough all that clutter, you have to do something different, which is what Pony has done in this Argentinian magazine.
They placed the ad…upside down.
Attention grabbing? Hell yes!
Great ad? Not really, it is just a logo and a phone number, however the upside down placement potentially says enough about the brand for people to enquire further.
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