Guerrilla Marketing has always been a passion of mine. There is nothing like sticking it to your competition when they are least expecting it.
Travelling through Brazil this week I came across a great example of Guerrilla Marketing in action when I ordered a Primus beer at a local restaurant.
Now to be sure it is hot in Brazil (currently 43 degrees Celsius as I write this), and as a consequence they always serve their beers in big coolers.
The only difference this time was that the cooler I received was for another beer brand, Nova Schin.
Now I don’t have a problem with this, but Primus might, because the cooler totally covers up their branding so it in fact looks like I am drinking a Nova Schin.
My suspicions were confirmed when I asked for another of the same beer.
“Mais um por favor”
What beer do you think the waitress brought out?
Nova Schin of course!
I would have complained, but I saw the beauty in the Guerrilla Marketing and let it slide.
Nova Schin 1 : Primus 0
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