Archive | 2010
Pigs Feet

Even more funny international branding

More funny branding from North and South America.

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Call of Duty: Black Ops Marketing Sh*tstorm

Marketing Department Call of Duty: Black Ops blows away sales records

Travelling┬áin the US at the moment, I have been exposed to the relative sh*tstorm that has been the marketing of the new video game Call of Duty: Black Ops Seriously, a SWAT team could have invaded my living room and I wouldn’t have thought anything was out of the ordinary. It therefore doesn’t surprise me […]

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Phil Davidson - Master of Communication

What can we learn from Phil Davison about public speaking?

I’m sure most of you have already seen the hilarious video of Phil Davison, a US Republican candidate, delivering his speech for the Stark Country Treasurer nomination. If you haven’t already, do yourself a favor and check it out.

Reading through the blogosphere, everyone is quick to make a joke of Phil’s “Master of Communications”. But no-one has talked about what he has done well from a communication point of view, so here is my take on it.

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Lebron James Cleveland Poster Under Police Watch

Nike excels again at sponsored athlete crisis management

I didn’t really understand the big deal that was basketball superstar Lebron James trading from the Cleveland Cavaliers to Miami Heat. But sitting at a bar at the Chicago airport, a Cleveland fan thought it appropriate to throw his beer at the screen when Lebron James appeared. It destroyed the nice Plasma screen. That is when I knew this was a big deal.

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