Tag Archives: Miller High Life
Miller High Life on the Sparkling Wine List

Crap Beer, Great Positioning. Miller High Life “The Champagne of Beers”

Fortunately, in the last few months I spent living in Oregon I was able to find some great microbreweries, stopping me from getting back on a plane down under as soon as I could. But one day I was sitting at a bar checking out the drinks menu, when I noticed something strange. Right under the Dom Perignon there was a beer in the sparkling wine section – Miller High Life. Why? Because it is the “Champagne of Beers” of course!

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