Comments for INNOVATE OR DIE

Comment on The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained by Chris Maloney

Chris Maloney — Mon, 07 May 2012 12:35:45 +0000

Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they were first to adapt, however the people they are telling are most likely to be other early adopters (i.e. people like them).

There are a few that will help bridge the gap to the majority, but this is not true for all early adopters. To use them as an ally you would need to identify who these influences are (using tools such as Klout) and adopt an “influence the influencer” marketing strategy.

A good example of this in play is Pete Cashmore. Pete is an innovator/early adopter and communicates with other early adopters through his website Mashable. The early majority don’t read Mashable, but the gap is bridged when Mashable is syndicated onto more mass market titles such as the Sydney Morning Herald http://www.smh.com.au/technology/sci-tech/hiccup-cure-devised-by-13yearold-girl-20120507-1y7mz.html

Hope that helps Kevin

Comment on The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained by Kevin

Kevin — Sun, 06 May 2012 19:29:36 +0000

Great article Chris- I am seeking to get my arms around the concept introduced
in terms of the early adapters having a vested interest in the early majority not adopting the innovation and the lack of communication between the two groups. The impression I have had about the early adapters from other things I have read is that they are motivated to 1) be the first to adapt and 2) tell other people they were the first to adapt. Based on #2, can’t early adapters be made to be an ally in diffusing an innovation to the early majority?

Comment on Discover the first pop-up dessert bar in Sydney by Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop

Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop — Thu, 12 Apr 2012 01:34:36 +0000

[...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]

Comment on Meet the Bohemians set to shake up agency land by Chris Maloney

Chris Maloney — Mon, 02 Apr 2012 12:54:05 +0000

Hi Brian,

Thanks for your comment, everyone is entitled to their opinion.

In relation to the influencers map, I had a chance to see the proprietary model the Bohemians have developed and it is pretty advanced, and likely a reason they have won so much business over the last few months.

Sorry you feel that way about Peter, when I worked with him at Commonwealth Bank we were able to achieve some great things together, but I cant speak for his work after leaving the bank.