This free white paper looks in detail at the group that is at the forefront of the Chinese consumption revolution and predicted to be the most powerful consumer group in the world within the next 15-20 years, ‘Chinese yuppies’ or as they are affectionately known, ‘Chuppies’.

Diffusion of Innovation was one of my favourite research topics while studying my Masters of Business in International Marketing. This free white paper introduces the ‘Newton Ball Diffusion Acceleration Effect’ and discusses its influence of the current global innovation phenomenon, the Apple iPhone.