NeilMed Pharmaceuticals market a product called Sinus Rinse, that is a medically proven irrigation system for treating nasal congestion, allergies, hayfever, post nasal surgery etc.

However a recent YouTube parody video on Sinus Rinse Addication has close to 19,000 views and growing.

The question is, should NeilMed respond or not?

In general, marketers are not only great at identifying trends, but also at following them. The latest viral marketing trend for example, seems to be destroying your own website.

Ask a Ninja has been a viral sensation for a few years now, and is a personal favourite of mine. For our purposes I particularly love the Ninja’s answers on new media, and have so I have consolidated some of the best Ninja videos on the topic.

I’m all for viral videos as a means of raising brand awareness. The difficulty is making the content entertaining enough to go viral, but still having the brand integrated into the content. This viral from MSI laptops achieves both objectives, but at what cost?