NeilMed Pharmaceuticals market a product called Sinus Rinse, that is a medically proven irrigation system for treating nasal congestion, allergies, hayfever, post nasal surgery etc.

However a recent YouTube parody video on Sinus Rinse Addication has close to 19,000 views and growing.

The question is, should NeilMed respond or not?

Chris Gayner is the Global Marketing Manager at the Shared Services & Outsourcing Network (SSON) based in London, UK. He is also a good mate of mine and a thought leader in the B2B social media space, so I asked him to share some of his knowledge with the Maloney on Marketing community. Enjoy!