When your print ad appears in a fashion magazine you are up against about 50 other advertisements at least, all vying for the readers attention.

So to breakthrough all that clutter, you have to do something different, which is what Pony has done in this Argentinian magazine.

In a previous post I covered the future of the press industry, and the inevitable decline in paper based readership. But the latest in nano-technology may just buck this trend, with the first video-in-print advertisement launching in the US magazine Entertainment Weekly in September 2009.