As marketers, when we are focused on our product we often put the blinders on and forget about how our customers actually consume our product, with other complimentary products.

On a recent trip to the supermarket I picked up this jug of milk to find an Oreo’s ad on the side, reminding me of probably the best example of complimentary product advertising there is.

More funny branding from North and South America.

I didn’t really understand the big deal that was basketball superstar Lebron James trading from the Cleveland Cavaliers to Miami Heat. But sitting at a bar at the Chicago airport, a Cleveland fan thought it appropriate to throw his beer at the screen when Lebron James appeared. It destroyed the nice Plasma screen. That is when I knew this was a big deal.

I am currently in Miami, Florida and of course I took a walk by Miami Ink to see about getting some new work done by the incredibly talented Chris Garver. But after being quoted $200o for a small butterfly (joke)I decided against it.

But in the process of searching for new tattoo ideas, I came across something that combines two of my passions: tattoos and augmented reality.

Check out what ThinkAnApp out of Buenos Aires have come out with: An Augmented Reality Tattoo that comes to life!