Spotted this outdoor advertisement today, and couldn’t stop laughing. What kind of a brand name is “Kevin” for a cologne?

In a previous post I briefly touched on how to provide better creative feedback.

But not having sat on the other side of the table myself, I thought I would canvass my creative friends to find out the top 5 things every creative hates to hear.

As usual for creative types they wanted to remain anonymous and were very candid in their responses.