The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.

As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.

An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.

Last week I interviewed Andrew Follett, Founder and CEO of Concept Feedback.

Convinced that Concept Feedback was the way forward to improve my website performance, I posted the Maloney on Marketing Blog to see what their design experts had to say, and here are the results

The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”

In the past I have blogged about how you can try out tattoos digitally, and how fashion brands are using Augmented Reality to let you try out clothing.

Now Neuvo’s ‘Try It Before You Buy It’ iPhone application lets you try on and select watches in the Neuvo watch collection without physically touching them.