As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

Today I was shocked to see this ad, which looks like spam and was probably created in PowerPoint, on the homepage of the Australia’s “Newspaper of the year”.

I am currently researching examples of my 16% diffusion of innovation rule in action for an upcoming article in Marketing Magazine.

With this in mind, yesterday I noticed Google had started outdoor advertising in Sydney for its Chrome browser, which has now been available for over 18 months.

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health