INNOVATE OR DIE » Consumer Trends

Augmented Reality Tattoos are Here!

Chris Maloney — Wed, 20 Oct 2010 01:25:44 +0000

I am now in Miami, Florida and of course I took a walk by Miami Ink to see about getting some new work done by the incredibly talented Chris Garver. But after being quoted $200o for a small butterfly (joke)I decided against it.

But in the process of searching for new tattoo ideas, I came across something that combines two of my passions: tattoos and augmented reality.

Check out what ThinkAnApp out of Buenos Aires have come out with: An Augmented Reality Tattoo that comes to life!

I WANT ONE!

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Filed under: Augmented Reality, Consumer Trends, International Marketing, Tattoo Tagged: Arts, Augmented Reality, Buenos Aires, Chris Garver, Miami Ink, Shopping, Total Immersion, United States

Che Guevara has become just another marketing cliche

Chris Maloney — Tue, 28 Sep 2010 21:22:14 +0000

Travelling through South America I have been exposed to more Che Guevara products than I care to remember.

So much in fact that according to the book Che’s Afterlife: The Legacy of an Image by Michael Casey only the famous photograph of Marilyn Monroe, her skirt rising as she stands over a subway grate, has been more reproduced around the globe.

But the fact that the image of socialist revolutionary Che Guevara has been used as a capitalist tool to sell everything from t-shirts, to beers, to condoms, must have Che rolling over in his grave.

Che Guevara Products

That is why when I saw this t-shirt in Bogotá, Colombia featuring CliChe wearing Dior sunglasses and listening to an iPod, I had to buy it.

Cliche by Bruto

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Filed under: branding, Consumer Trends, International Marketing, Product Marketing Tagged: Che Guevara, Cuba, Michael Casey, Socialism

Commonwealth Bank provides a glimpse at the future of banking

Chris Maloney — Sat, 03 Jul 2010 22:50:49 +0000

While I have been travelling, inevitably people ask me what I used to do back home.

When I tell them I worked in marketing for a bank, they inevitably roll their eyes.

But I am very proud of what we were able to achieve at the Commonwealth Bank in the 5 years I spent there, in particular delivering several Australian and World-first innovations.

And the innovations are going to keep coming, just check out this video that my friends over at the bank have put together, for a glimpse of what banking could look like in the very near future.

If this doesn’t get you excited about banking, nothing will.

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Filed under: Communication, Consumer Trends, Digital Marketing, Marketing Strategy Tagged: Commonwealth Bank, Innovation, Marketing

Fitness tip of the month: Lift weights don’t shake them!

Chris Maloney — Mon, 17 Aug 2009 11:10:58 +0000

Ok so I have been rather slack updating my fitness blog, Maloney Fitness since starting this marketing blog.

But I couldnt go without highlighting the latest exercise craze, the Shake Weight.

Back when I was as personal training school you learnt how to lift weights, not shake them.

My how things have changed.

Seriously though, the dude who thought this up must be laughing his head off!

Only in America.

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Posted in Advertising, Consumer Trends, Digital Marketing, International Marketing Tagged: fitness, fitness marketing, fitness tips, Funny infomercial, lifting weights, personal training, Shake Weight