Exclusive interview with Karl Krantz, Founder of The Startup Daily

Chris is a former personal trainer turned marketer from Sydney, Australia. As a personal trainer he trained elite athletes through to corporate fat cats. When he started an office job, he distributed these fitness tips to his colleagues, growing a distribution list of over 2,000. Fitness Tips for Desk Jockeys is a collection of the most popular tips, tackling topical fitness issues in a tongue in cheek style.

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

I am currently reading a classic book titled Influence – The Psychology of Persuasion by Robert Cialdini. When I finish it I will summarise my learnings in a future post, but I just had to share this funny excerpt that describes what happens when communication breaks down, the case of the Rectal Earache.