When I first saw the new iinet campaign where they claim to be the new No.2 in DSL Broadband, I quickly knew I had to write a blog post about how similar this campaign is to the great Avis “we’re no.2 so we try harder” campaign from the 1960s.

Fortunately, my friends over at Marketing Magazine have already covered this angle which frees me up to look a bit deeper into why this strategy will work for iiNet.

Today a special guest post on the Paradox of Consumer Choice by Tara Miller, a recent psychology degree graduate and writer over at psychologydegree.net

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

Today I noticed the new University of New England TV commercial for its Distance Education program. Nice ad, good insight, well produced.

Only problem is, the music used in the TV ad is “Little Boxes”, famously known as the intro music for the award-winning Showtime series “Weeds”, a black comedy that revolves around a mother who who turns to selling marijuana to support her family after her husband unexpectedly dies.