About

It is a very simple equation in business, if you don’t innovate, in the long term you will die.

Unfortunately the process of developing an innovation, and making it a success in the market, is nowhere near as simple.

To navigate this complex process takes a special kind of person.

They are not fond of the status quo, and are willing to put themselves 100% behind a concept that is never guaranteed to take off.

INNOVATE OR DIE is dedicated to those people.

It aims to inspire future innovators by offering insights into innovative brands from the people who are building them.

Who am I?

I’m Chris Maloney and I am a marketing strategist, consultant, speaker and blogger based in Sydney, Australia.

I am currently Marketing Manager for HSBC Australia, and also provide consulting services under the brand Maloney on Marketing.

Please contact me if you would like me to consult for your business.

Experience

I have worked in the marketing industry for the last 10 years, with experience across:

Fitness (own personal training business, the ultimate course in relationship marketing)
Automotive (four new Ford vehicle launches)
Finance (everything from brand, to corporate finance, to consumer deposits and home loans).
Marketing Consulting (solar, travel, fashion, performing and visual arts, wine, photography, publishing and more)

Along the way I have been fortunate to be given the opportunities to develop marketing strategies and campaigns across almost every medium imaginable, including:

TV, Outdoor, Print, Radio, Online, Mobile, In Store, Experiential, Events, PR, Direct Mail, Telemarketing, Internal Communications…and Coffee Cups.

Qualifications

Master of Business in International Marketing – University of Technology, Sydney 2008
Bachelor of Business Administration (Marketing & Accounting) – Macquarie University 2003

Awards

ADMA Australian Young Direct Marketer of the Year 2008
ADMA NSW Young Direct Marketer of the Year 2008
B&T Marketing Team of the Year 2008
Macquarie University Alumni Award for Distinguished Service to the Marketing Industry 2009
B&T Marketing Team of the Year 2009 – Finalist
IAB Australia Award for Direct Response and Lead Generation 2009
Asian Banker Excellence in Retail Financial Services Award Best Brand Building Initiative 2009
Australian Effie Awards 2009 Consumer Services – Finalist
Australian Effie Awards 2009 Return on Investment – Finalist
Australian Mortgage Awards 2009 Best Industry Advertising Campaign – Finalist
IAB Australia Award 2010 – Brand Awareness and Positioning – Finalist
IAB Australia Award 2010 – Direct Response and Lead Generation – Finalist
Media Federation of Australia Award 2010 – Finance/Insurance/Government/Corporate & Real Estate
Media Federation of Australia Award 2010 – Best Demonstration of Results
Media Federation of Australia Award 2010 – Best Media Innovation – Finalist
Australia Effie Awards 2010 Gold Effie Award – Consumer Services – Home Loans Online Marketing Program 2010
Festival of Media Global 2011 – Best Communications Strategy – Finalist
Festival of Media Global 2011 – Best Use of Emerging Technology – Finalist
Australia Effie Awards 2011 Gold Effie Award – Multicultural - The Chinese New Year Term Deposit Bonanza
B&T 30 under 30 2011
B&T Young Achiever of the Year 2011

Industry Involvement

Founding member of ADMA Multi-Channel Acquisition Council Executive Committee (2009-2011)
Co-Author of ADMA Multi-Channel Acquisition Council 2010 White Paper: The Line Doesn’t Exist. An Overview of Above-The-Line Media becoming direct.
Thought leadership articles published in B&T, Direct Marketing International, Australia Post Priority Magazine, and ADMA Update.

Speaking

Customer Show Australia 2011 - The 16% rule – Analysing customer behaviour to accelerate diffusion of innovation using scarcity and social proof – Marriot Sydney
ADMA Forum 2011 - The 16% rule – Analysing customer behaviour to accelerate diffusion of innovation using scarcity and social proof – Sydney Convention and Exhibition Centre 18 August 2011
ADMA Multi-Channel Acquisition Council Keynote – Optus Auditorium, Sydney, NSW 13 July 2009
ADMA Multi-Channel Acquisition Council Keynote – Telstra Auditorium, Sydney, NSW 18 June 2009
ADMA Multi-Channel Acquisition Council Keynote – Michael Page, Sydney, NSW 4 June 2009
ADMA WA State Luncheon Keynote w/ Dylan Taylor – Parmelia Hilton Perth, WA 29 May 2009

Other Interests

I am also passionate about fitness and formerly ran my own personal training business. In November 2010 I published an eBook titled Fitness Tips for Desk Jockeys available to sample and buy at Smashwords.

2009 Macquarie University Alumni Awards

Alongside professors, doctors and Australian sporting icons, I was humbled to accept a Macquarie University Alumni Award for Distinguised Service to the Marketing Industry. Thanks for igniting the passion Club Mac!

Accepting the 2009 Distinguished Service to the Marketing Industry Award

Posing with fellow Alumni Award winner Liz Ellis (former captain of Australian Netball team)

2009 IAB Awards Night

In 2008, working with our panel of agencies we developed the first digital marketing strategy for Commonwealth Bank Home Loans. Just 12 months later with New Dialogue we took out the 2009 IAB Award for Direct Response and Lead Generation. Here are the photos of accepting the award with Ellie Rogers, Digital Director, New Dialogue.

2009 IAB Award Direct Reponse and Lead Generation Winners

2009 IAB Award Direct Response and Lead Generation - Beauty and the Beast

2009 Australia Post Priority Magazine ‘In The Driving Seat’ Article

Richard Whitbread photo shoot for a recent Australia Post Priority Magazine ‘In The Driving Seat’ Article.

Chris Maloney ADMA Young Direct Marketer of the Year Standing Inside

Chris Maloney - ADMA Australian Young Direct Marketer of the Year

Chris Maloney Australia Post Priority Magazine Photo Shoot

2009 UTS Masters Graduation

After 3 years of late nights and weekend work, in March 2009 I graduated from University of Technology Sydney with a Masters of Business in International Marketing.

Masters of Business in International Marketing

2008 ADMA Awards Night

It was an incredible vote of confidence that the 2008 ADMA Young Direct Marketer of the Year was from Commonwealth Bank, and the Direct Marketer of the Year was Dylan Taylor from Commonwealth Bank’s direct agency, BMF.