The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)

The 16 Rule: Accelerating Diffusion of Innovation

Over the last few months I have had the pleasure of presenting The 16% Rule, my theory on accelerating diffusion of innovation, at the 2011 ADMA Forum and at The Customer Show, Sydney.

Thanks to everyone who came along to see me present, it is always an honour to speak in front of a full house.

And an extra special thank you for the kind ratings. I’ve been informed that The 16% Rule was rated among the top 5 presentations at ADMA Forum, and was a “crowd favourite” at The Customer Show.

I have now loaded up my presentation slides to SlideShare (below) for your reference. Shout out to Charlie Rose from Two Thorns for the great design job on the graphs.

Please feel free to comment or contact me if you have any questions about The 16% Rule.

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Categories: Diffusion of Innovation, Marketing Strategy

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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  1. The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained | INNOVATE OR DIE - November 2, 2011

    [...] Check out The 16% Rule presentation slides here [...]

  2. The 16% Rule: The Secret to Accelerating Diffusion of Innovation | Innovation Strategies | Scoop.it - November 9, 2011

    [...] The 16% Rule: The Secret to Accelerating Diffusion of Innovation [...]

  3. The 16% Rule: The Secret to Accelerating Diffusion of Innovation | Innovation Best Of | Scoop.it - November 10, 2011

    [...] The 16% Rule: The Secret to Accelerating Diffusion of Innovation [...]

  4. The 16% Rule: The Secret to Accelerating Diffusion of Innovation | My Gems | Scoop.it - November 10, 2011

    [...] The 16% Rule: The Secret to Accelerating Diffusion of Innovation [...]

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