Today I was shocked to see this ad, which looks like spam and was probably created in PowerPoint, on the homepage of the “newspaper of the year”.
Spam on the SMH Homepage
I am guessing this has come about because Fairfax Digital has sold this space to a performance network, but either way I don’t think it is a great look for their flagship brand.
What do you think?
Categories: Advertising, branding, Digital Marketing
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Ironic that it would referred to as a ‘performance network’ when those sort of ads appear online. Seems like their sub-editors isn’t the only thing Fairfax have cut lately….
Yeah Trent in this case it is definitely a performance network for the advertiser…not for the media partner. I think Fairfax is struggling just like all news companies as more people shift from paper to free online content…but I don’t this is the best way for their brand to raise revenue.