Who cares about the music? How viral is the video clip?

I believe the Webby Awards represent the pinnacle of Internet achievement.

This year, the winner of the Webby Award for Film & Video Artist of the Year was YouTube phenomenon band OK Go.

Ok Go from the video for This Too Shall Pass

Ok Go’s understanding of what makes a music video go viral (unbelievability and fun) should be a learning for all digital marketers.

Here are two of the videos that made them famous. Enjoy!

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