Commonwealth Bank enters the world of Augmented Reality

We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest youth campaign.

Pi is a club for Commonwealth Bank customers aged 14 – 17. It gives customers heaps of info to put them ahead with their finances, along with easy control of their money. Plus there are competitions and special offers available only to them, just for being a Commonwealth Bank customer.

In the latest campaign titled “Create your own cool”, Pi customers have the chance to design and win their own pair of Dunlop Volleys.

Create Your Own Cool

If they’re one of the grand prize winners, they’ll actually have their customised pair of Volleys made courtesy of Dunlop, and $500 deposited in their account.

But by far my favourite part of the campaign is that after they have designed their Volleys, customers can view their shoes in 3D with an Augmented Reality tool.

Very cool.

Augmented Reality Volleys

Well done JD, Bec, Louise and the team at BMF!

More on Augmented Reality

Top 10 ways to use Augmented Reality in your marketing strategy

5 more ways Augmented Reality will change the marketing landscape

Is the next big thing in business cards augmented reality?

3 Ways Fashion Brands Are Using Augmented Reality

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Categories: Advertising, Augmented Reality, Digital Marketing, Marketing Strategy

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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12 Comments on “Commonwealth Bank enters the world of Augmented Reality”

  1. FD
    October 16, 2009 at 12:36 pm #

    Really cool idea, way to go CBA. Who knew you could be that hip? I love my classic green Dunlops

  2. April 20, 2010 at 7:52 pm #

    Great to see Augmented Reality being adopted by Aussies. The surface has barely been scratched though in amusing, practical and informative AR uses. Stand back, and for 24 hours walk through life and see what could be enhanced with digital information overlayed. In the meantime test your kicking http://www.hsbcjersey23.com.au :)

  3. Pete
    April 29, 2010 at 12:55 pm #

    Have seen similar app launched by Livespot. http://www.youtube.com/watch?v=v7ebjQ0MhZM

  4. Egli
    June 16, 2011 at 9:41 am #

    How bout also thanking the actual dev/design crew that did the work… hmmm let me name just a few…

    Martin Holley for the AR in flash
    Ed Stuckey for the flash front..
    Marty Loftberg as designer (the guy holding the shoe in the pic above)
    .NET Back End Dev Egli Becerra
    Tech Lead Daniel Christos….

    Great work guys :)

Trackbacks/Pingbacks

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