When was the last time you saw a branded spot 6:28 minutes long that could hold your attention?
Well Johnnie Walker’s “Walk” (The man who walked around the world) definately does.
There is something about a Scotsman telling a story that makes you want to listen.
But by far the best thing about this spot, from a marketer’s point of view, is that it tells the brand story!
I now know everything I need to know about the Johnnie Walker brand, and I’m feeling thirsty.
So this toast is to you Johnnie Walker!
May you win every award that you enter, and keep walking.
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