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	<title>Comments on: 8 lessons in digital integration from Barclaycard Waterslide</title>
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	<link>http://innovateordie.com.au/2009/07/20/8-lessons-in-digital-integration-from-barclaycard-waterslide/</link>
	<description>Insights Into Innovative Brands From The People Behind Them</description>
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		<title>By: The 5 most popular posts on Maloney on Marketing &#171; Maloney on Marketing</title>
		<link>http://innovateordie.com.au/2009/07/20/8-lessons-in-digital-integration-from-barclaycard-waterslide/#comment-2573</link>
		<dc:creator><![CDATA[The 5 most popular posts on Maloney on Marketing &#171; Maloney on Marketing]]></dc:creator>
		<pubDate>Mon, 01 Nov 2010 00:11:04 +0000</pubDate>
		<guid isPermaLink="false">http://maloneyonmarketing.com/?p=660#comment-2573</guid>
		<description><![CDATA[[...] 3. 8 lessons in digital integration from Barclaycard Waterslide [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3. 8 lessons in digital integration from Barclaycard Waterslide [...]</p>
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		<title>By: Leah A. Martin</title>
		<link>http://innovateordie.com.au/2009/07/20/8-lessons-in-digital-integration-from-barclaycard-waterslide/#comment-404</link>
		<dc:creator><![CDATA[Leah A. Martin]]></dc:creator>
		<pubDate>Mon, 15 Feb 2010 08:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://maloneyonmarketing.com/?p=660#comment-404</guid>
		<description><![CDATA[I liked reading the fantastic training you have to offer here.]]></description>
		<content:encoded><![CDATA[<p>I liked reading the fantastic training you have to offer here.</p>
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		<title>By: Qantas still calls Australia home when revamping iconic brand spot &#171; Maloney on Marketing</title>
		<link>http://innovateordie.com.au/2009/07/20/8-lessons-in-digital-integration-from-barclaycard-waterslide/#comment-194</link>
		<dc:creator><![CDATA[Qantas still calls Australia home when revamping iconic brand spot &#171; Maloney on Marketing]]></dc:creator>
		<pubDate>Tue, 25 Aug 2009 12:01:59 +0000</pubDate>
		<guid isPermaLink="false">http://maloneyonmarketing.com/?p=660#comment-194</guid>
		<description><![CDATA[[...] preceded by a one hour long Seven documentary covering how the ad was made. As per my review of the Barclaycard Waterslide epic, this is a great way to build [...]]]></description>
		<content:encoded><![CDATA[<p>[...] preceded by a one hour long Seven documentary covering how the ad was made. As per my review of the Barclaycard Waterslide epic, this is a great way to build [...]</p>
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		<title>By: Viral waterslide battle rages between Microsoft and Barclaycard &#171; Maloney on Marketing</title>
		<link>http://innovateordie.com.au/2009/07/20/8-lessons-in-digital-integration-from-barclaycard-waterslide/#comment-181</link>
		<dc:creator><![CDATA[Viral waterslide battle rages between Microsoft and Barclaycard &#171; Maloney on Marketing]]></dc:creator>
		<pubDate>Sun, 16 Aug 2009 12:33:56 +0000</pubDate>
		<guid isPermaLink="false">http://maloneyonmarketing.com/?p=660#comment-181</guid>
		<description><![CDATA[[...] PDRTJS_settings_10386_post_783 = { &quot;id&quot; : &quot;10386&quot;, &quot;unique_id&quot; : &quot;wp-post-783&quot;, &quot;title&quot; : &quot;Viral+waterslide+battle+rages+between+Microsoft+and+Barclaycard&quot;, &quot;item_id&quot; : &quot;_post_783&quot;, &quot;permalink&quot; : &quot;http%3A%2F%2Fmaloneyonmarketing.com%2F2009%2F08%2F16%2Fviral-waterslide-battle-rages-between-microsoft-and-barclaycard%2F&quot; } In a previous post I covered the epic Barclaycard Waterslide campaign. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] PDRTJS_settings_10386_post_783 = { &quot;id&quot; : &quot;10386&quot;, &quot;unique_id&quot; : &quot;wp-post-783&quot;, &quot;title&quot; : &quot;Viral+waterslide+battle+rages+between+Microsoft+and+Barclaycard&quot;, &quot;item_id&quot; : &quot;_post_783&quot;, &quot;permalink&quot; : &quot;http%3A%2F%2Fmaloneyonmarketing.com%2F2009%2F08%2F16%2Fviral-waterslide-battle-rages-between-microsoft-and-barclaycard%2F&quot; } In a previous post I covered the epic Barclaycard Waterslide campaign. [...]</p>
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