Comments on: Make Return On Marketing Investment (ROMI) your key digital metric http://innovateordie.com.au/2009/07/15/make-return-on-marketing-investment-romi-your-key-online-metric/ Insights Into Innovative Brands From The People Behind Them Mon, 07 May 2012 12:35:45 +0000 hourly 1 http://wordpress.com/ By: Annette Slunjski http://innovateordie.com.au/2009/07/15/make-return-on-marketing-investment-romi-your-key-online-metric/#comment-147 Thu, 23 Jul 2009 04:15:34 +0000 http://maloneyonmarketing.com/?p=648#comment-147 Thanks, DMA should be great (if not a little overwhelming it’s so big!).

BTW -The Portrait guys will be in the exhibition (#2645 around the online marketing solutions pavilion) so look them up if you get a chance. The Director of CRM Strategy and Implementation at Merrill Lynch [Portrait client] is also speaking in the Trigger Marketing track on Tuesday afternoon – I’m told he’s very engaging.

If you haven’t registered yet – if you use discount code AN302 in the registration you’ll get $150 off the conference package, compliments of Portrait.

Hope you have a wonderful time – I look forward to the updates!
Thanks
Annette

]]> By: Chris Maloney http://innovateordie.com.au/2009/07/15/make-return-on-marketing-investment-romi-your-key-online-metric/#comment-146 Thu, 23 Jul 2009 02:54:27 +0000 http://maloneyonmarketing.com/?p=648#comment-146 Agree Annette, ROMI can become a pretty heated discussion sometimes.

Unfortunately I missed the ADMA Forum this year due to other commitments, but will be at DMA 09 in San Diego in October to see what the best in the world are doing in this space. Keep an eye out as I will be publishing my learnings from the conference.

Campaign checkup looks like it would be particularly useful for advertisers who dont have the benefit of a large internal analytics department at their disposal, which is a big target market! Great to see Portrait Software pushing the ROMI mantra in the industry.

Cheers
Chris

]]> By: Annette Slunjski http://innovateordie.com.au/2009/07/15/make-return-on-marketing-investment-romi-your-key-online-metric/#comment-145 Wed, 22 Jul 2009 22:38:25 +0000 http://maloneyonmarketing.com/?p=648#comment-145 In my experience ROMI is a love-hate relationship – loved when you’re doing good, hated when you’re not but there is always passion driving it.

Wondering if you attending ADMA Forum – lots of good content around ROI and ‘data-lovin’ strategies. Portrait Software[a client], one of the keynotes on Thurs, has setup a free website that can check existing DM marketing campaigns for wastage and hidden additional revenue – be interesting to hear what you think – http://www.campaigncheckup.com
Thanks
Annette

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