June 30, 2009 | 5 Comments

Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)

Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend.

This eBook looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance).

It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.

Emerging Baby Boomer Trends eBook

Emerging Baby Boomer Consumer Trends – Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)eBook is available to sample and buy for only $0.99 at Smashwords.

Tags: Baby Boomer Consumer Trends, baby boomer financial planning, Baby Boomer Generation, baby boomer retirement, Consumer Trends, emerging consumer trends, financial planning marketing, Hugh MacKay, Marketing to Baby Boomers, Maturialism, SKI-ing, Spending the Kids Inheritance, The Me Generation, White paper

Categories: Consumer Trends, Marketing Strategy, Psychology, White Papers

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

View all posts by Chris Maloney →

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5 Comments on “Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)”

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Lacy Rickerson

April 2, 2010 at 7:03 pm #

Hello, I read all your posts, keep them coming.
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Sandra Logwood

April 19, 2010 at 7:33 am #

Good infomation here, thanks.
Reply

Credit Cards Expert

June 13, 2010 at 5:38 am #

Brilliant reasoning you have there, believe I could try just a piece of that for my everyday life.

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