Introducing ‘Chuppies’ – Who they are and how they will change the consumer landscape forever

Up until now China’s dramatic economic growth has primarily been driven by foreign investment and its seemingly endless source of low cost labour.
But many experts are predicting that we will soon see a boom in consumption, with China predicted to become the second largest consumer market by 2015, overtaking Japan, Germany and Britain, to only be behind the United States.

For a long time it has been a fantasy of Western brands that China would become consumption driven, with 1.3 billion people and as the analogy goes, 2.6 billion armpits requiring deodorant.

Chuppies - Chinese Yuppies
Chuppies – Chinese Yuppies

Currently, China’s consumer economy is approximately the same size as Italy’s, but within the next two years it is predicted to commence adding an Italy every year.

A recent McKinsey report titled ‘From Made in China to Sold in China’, estimated that over 700 million Chinese will be classified as consumer class by 2020, leading to annual consumer spending of $2.3 trillion a year.

This eBook looks in detail at the group that is at the forefront of the Chinese consumption revolution and predicted to be the most powerful consumer group in the world within the next 15-20 years, ‘Chinese yuppies’ or as they are affectionately known, ‘Chuppies’.

 

Introducing Chuppies eBook

Introducing Chuppies eBook

 

 

Introducing Chuppies – Who they are and how they will change the consumer landscape forever eBook is available to sample and buy for only $0.99 at Smashwords.

Download your copy today!

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Categories: International Marketing, White Papers

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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  1. A trend bigger than Twitter: What rural to urban migration in China means for business « Maloney on Marketing - April 17, 2010

    […] } In a recent post I looked at “Chuppies“, the group at the forefront of the Chinese consumption revolution and predicted to be the […]

  2. How to Review Your Website Analytics – A Maloney on Marketing Example « Maloney on Marketing - December 4, 2010

    […] papers on Corporate Social Responsibility, Diffusion of Innovation, Maturialism, Chuppies, and Chinese Rural to Urban Migration I am guessing are being downloaded by university students who […]

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